Friday, September 16, 2011

Fighting for every Click?

As mentioned before, I have been playing around with new descriptive (and very unaesthetic) titles owing to the new search mode on Etsy (relevancy search). I can't say yet how it affects our sales - they've been fewer than before the summer, but then, summer is not exactly knitting time and we were on holiday and didn't put any work into the shop, so there might be several reasons for fewer sales. I have noticed some things, though: 

1. The views rate is down, and very much so. I was used to about 15 to 25 views shortly after listing an item and posting it on Facebook and Twitter. Then, after a short leave of absence due to health reasons, that suddenly didn't work anymore. There were only very few clicks and I thought it had something to do with Facebook or Twitter, or maybe our fans and followers felt I posted too much and didn't click anymore. When I read about the new search mode, it slowly dawned on me that it might have something to do with that. I'm not completely sure because I noticed the news quite late and don't know when the search mode was changed, but I think it seems plausible to link the fewer views to exactly that.

2. The hearts/views ratio has definetely gone up! Maybe it's just luck and my latest creations are generally popular - but maybe it's because the new search mode is actually a good thing and the people who click are the people who have looked for something like the item in question. So who needs "empty" clicks when we can get exactly the people who are interested in our creations?

3. I still don't get the new titles. I changed some (not all, yet), but they are not necessarily the ones that pop up first in the search. It's still a mystery to me, but then I haven't read all the info yet because I've been writing on my thesis like mad - about eight hours a day during the last few days, and then some additional work on the shop...

What do you think? How have the changes been affecting you, have you found a good way around the problems yet? I'd really like to hear from others experiencing the same difficulties!

Since my husband will be on leave for the next two weeks I have decided to take some leave, too. Not entirely, but I won'd do anything to stress me. If I feel like writing on my thesis, I will do so, but if I don't I won't feel bad. I will put some work into the shop, though, because I really want to :-) So, hopefully I'll also have some time to read my way through the guides and infos about the relevancy search and maybe I can tweak the titles some more. Oh - and I hope to post some pictures, it's been quiet on the blog lately.

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