If you're on Etsy, you've probably heard they changed the search sorting to relevancy rather than listing time. This might seem good and resonable at first sight, and I think it might actually be good and resonable for shoppers, and that's what counts. For shop owners, there are some huge changes to be kept in mind, though.
Titles are more important than they used to be, and I get the feeling that tags are not that important anymore. I've read that you should focus on the first 2-3 words of your title and kind of optimize it for the search. In our case, this means we shouldn't use our title format any longer, since it consisted of
[Name of the yarn] - Handspun Art yarn [with whatever it contains]. The name is irrelevant for the search in many cases, so there should be a description instead.
I am currently trying to play around with the titles, and I've also peeked into the Etsy forums a little, to see what titles are supposed to work best. To be honest, I think they are now absolutely appaling. I like clear format and words, I hate to put the tags in the title, and that's exactly what it seems like. Now, a yarn that I'd usually have listed under "Polyjuice Potion - Handspun Harry Potter Art yarn" looks like this: "Harry Potter Art Yarn POLYJUICE POTION. Handspun, Halloween, Blue, Turquoise, Purple, Dusky Pink, Merino, Hand Dyed Silk, Upcycled Sari Silk". Sorry, but I think that's really very close to disgusting.
Maybe I didn't get it right, I will definitively have to find out more and play around a little more. I will try this because I need to sell my creations, but I will keep an eye on how good this works. If I don't think it makes much difference, I will go back to clear titles without a string of rather incoherent words.
What do you think about the changes? Good or bad? Any strategies? Have I even got it right? Still adjusting, here... Thanks for your input :-)