The easiest special offer is granting some kind of discount, of course. But when I think about offering something special to our customers, I try to think about what I would like in their place, and lately I've been wondering about more creative special offers we could set up.
In the case of our newly listed yarn, I found one :-) I've already blogged about the yarn itself, and the inspirational book The Ruby in the Smoke. Since I really enjoyed it and would love others to read it, too, here's the deal:
Buy our Ruby in the Smoke art yarn along with any two other yarns from our shop, and get a free, brand new copy of the inspirational book The Ruby in the Smoke by Philip Pullman.
We're not getting any brokerage or discounts, and we're not giving away a leftover book, but we'll order it just for you and send it with the yarns - no additional shipping costs, of course.
(Please allow 2-3 more days than usual for shipping in this case)